“We wanted to give people a sense that it is incredibly different — it can offer these similar feelings that you would have front row at an amazing show,” Drinkwater says. They eventually came around, and he predicts that they’ll do the same for digital experiences — perhaps, he suggests, by curating VIP VR experiences for couture customers that foster emotional connections. By securing each item on a blockchain and providing digital certificates of ownership, digital items can be limited in supply, which ultimately increases their value, says Lukso co-founder and managing partner Marjorie Hernandez. Alison Bringé, chief marketing officer, Launchmetrics: Overall impressions: We’ve had a stronger focus on Paris Fashion Week for the past two seasons, as we launched — in partnership with the Fédération de la Haute Couture et de la Mode — its digital fashion week platform. Gap between big and small brands: There’s an enormous gap in terms of budgets and production. Clothing is naturally the focal point of Fashion Week shows, but these innovative fashion shows prove that presentation is just as important in selling the garments. Lukso, which worked with HFW, aims to provide fashion with a unified infrastructure and standards for buying and selling digital goods. Boramy Viguier RTW Spring 2021  I loved the video for Michael Kors, which really showed the inspiration behind the collection. The European mega brands spent millions, and the U.S. independent brands spent a fraction of that. This goes to show that harnessing the power of digital not only allows you to respond to fast-paced changes, but it enables you to amplify your content and collection launches to reach new markets and global audiences. Meanwhile, digital — together with the carbon footprint that brings—is already a crucial part of most fashion weeks, allowing brands to reach a wider audience. Gap between big and small brands: The playing field is somewhat more leveled when the platform is the same for everyone. Erdem taking his world inside Epping Forest was a beautiful nod to the role nature has played in all our lives, whilst still feeling very Erdem and like a long, cool glass of water amidst all the fiery panic of the time. virtual presentations and films were definitely a strong way for designers to present their collections, allowing them to be even more creative, whether they opted for a digital look book, a film or even a game. However, I do think this format does not really play a strategic role when it comes to the final customer as clothes on puppets are hard to really appreciate and desire. On the contrary, it all looked lukewarm. Here’s what they had to say: Marianne Romestain, buying director at Galeries Lafayette and BHV Marais: Overall impressions: It was very interesting to see brands’ outtake when facing the particular times we are experiencing. “Creating in virtual reality allowed us to pull the audience through the screen, into an entirely new era of experience and utterly dispel the myth that digital shows can never match the excitement and emotion of a physical one.”. (New York Fashion Week will host most shows online.) We saw his spring 2021 collection, one of his strongest to date, during the resort season, allowing both buyers and clients to engage with the collection without the buzz of runway season as a distraction. Who broke through: I think actually it was the human touch that resonated most — whether that was Bethany Williams’ presentation with mothers and daughters, or else Roksanda’s installation, which had her clothes shown on women of all ages and sizes and invited the small number of people who could physically attend to talk with them. There are generally 4 main ways that you will make money from a school fashion show: Ticket sales - If you can find 100 people at around £5.00 / $6.00 a ticket you are off to a good start. These Are the Digital Fashion Shows That Broke Through Women’s Wear Daily - WWD Staff. I appreciated both versions, but definitely missed the in-person interactions of fashion week. He anticipates a knowledge gap being a limiting factor, and thinks fashion brands will increasingly turn to the gaming industry to recruit talent. Kostadinov’s collection also included colors and textures that translate well as 2-D images, which is important to consider when presenting a digital collection. This recent virtual season proved that most designers harnessed the challenges and restrictions and actually found new and often better ways to express their collections than the traditional soldiers of fashion on a runway. Massimiliano De Marianis, women’s wear senior buyer, Folli Follie: Overall impressions: I’ve seen all the fashion weeks and among the video shows I found Prada and Celine very innovative. “I think the gap between big and small brands is less visible when focusing purely on the digital sphere,” said Bosse Myhr, director of women’s wear and men’s wear at Selfridges. Speakers. Who broke through: Michael Halpern’s digital film showcasing his designs on front-line workers felt very real and in touch with what the world wants right now. “Instead, it opens a whole new dimension of fashion possibilities and future dreaming, allowing us to expand the wearable vocabulary in ways that become inclusive of our digital identities”. The digital schedule also allows for a more fluid schedule, I don’t need to pick between two competing shows across town; I can easily open a new tab and start watching the next show … Gap between big and small brands: Most of the smaller brands either didn’t do anything significant or created much simpler presentations, much like digital look books. Please fill out this field with valid email address. Khaite RTW Spring 2021  ... Noonoouri. Courtesy of Peter Do. Even if a brand succeeded to design a fantastic e-fashion moment, buyers and editors missed the realistic feeling of materials, cuts, true colors, and the movement of the clothes. Both of these shows were entirely digital. On Sunday, the platform saw more than 3,000 transactions. It’s hard to compete with the Grand Palais, a … In general, though, the understanding of digital strategies and logics is still something that many brands are struggling with. Both of them did 3D animation projects that were very enjoyable and entertaining. Those who only chose to work on the product clearly struggled, whether the budget available was big or small. Gap between big and small brands: A positive result of digital fashion weeks is the democratization of shows and presentations. Digital Fashion is the visual representation of clothing built using computer technologies and 3D software. GCDS (the video game room) by Giuliano Calza: all the items were incredibly realistic, they presented the collection in a completely new technological and revolutionary way. Gap between big and small brands: The digital platforms leveled the playing field between established luxury brands and more emerging ones. Prada’s conference where Miuccia Prada and Raf Simons answered audience questions after the digital runway stood out as it let us get to know their vision and approach. We also loved major players like Valentino, who really brought the showroom experience to life, and Loewe’s “presentation in a box” was amazing yet again. And this is a pity. Additionally, the major brands also tended to include far more looks in their collections compared to the more niche brands — Dior presented 86 looks, Dolce & Gabbana had 98, and Chanel had 70. All of the big houses had been able to travel to destinations. Because that space is huge, the audience could safely show up in-person with celebrities like Alicia Vikander, Venus Williams and Lea Seydoux in attendance. Trey Laird, founder, chief executive and chief creative officer, Laird + Partners: Overall impressions: What I reacted to with this season’s films especially was the huge contrast between films that captured your attention conceptually as content, and all the rest that were basically just regular fashion show videos. These large luxury brands were unique in choosing to present so many looks, as most of the smaller brands tended to have a significantly reduced number of looks in their collections. Sindiso Khumalo RTW Spring 2021  Citing Cecilie Bahnsen’s moody moors, Thom Browne’s epic Olympic Stadium, Dior’s exceptional performance and art fusion, Marine Serre’s surreal futurist Body creation. Christian Siriano generated 299,893 responses on the social media posts he shared during New York Fashion Week, around his NYFW show that took place in his backyard. 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