NIKE revenue for the twelve months ending August 31, 2020 was $37.337B, a 6.26% decline year-over-year. Could Stores Be Unlikely Winner As Santa Gets Stuck At U.K. The market place strategy includes ensuring that products are available in a timely manner to meet demands, which require a strong focus on inventory management, providing more efficient direct-to-consumer operations and taking advantage of the considerable profit potential of women’s categories. I am a retail pundit, business strategist, speaker and professor. Their annual athletic footwear sales total $90 million. © 2020 Forbes Media LLC. It sells products in six key categories – Running, NIKE … Statistics on Nike's Leadership. Ports? Nike locations were up 8% and 21% YOY January and February respectively before bottoming out in ... [+] March, April and May with declines of 60%, 99% and 83% respectively. In 2020, Nike's global revenue amounted to about 37.4 billion U.S. dollars. It has reported that for the week of June 8th, visits had recovered to the point of being down by only 40% year over year, an exceptional pace of improvement without key states open. Four former female Nike employees filed a class-action lawsuit against the company in August 2018. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. As a recognized top retail influencer, I have appearances across many media outlets including NBC Nightly News, Forbes.com, Wall St. Journal, New York Times, Women’s Wear Daily, Reuters, The Washington Post, Fortune, and Chain Store Age. I am a contributor to Forbes.com, The Robin Report and a member of the BrainTrust for RetailWire. NIKE annual revenue for 2018 was $36.397B, a 5.96% increase from 2017. Nike vs Adidas: The Sales Price statistics. Backlinks from other websites are the lifeblood of our site and a primary source of new traffic. Nike has an average annual worldwide revenue of $27.7 billion. November Retail Sales Aren’t As Ominous As You Think—Just A Clear Set Of Covid-19 Winners And Losers, Four Trends That Will Shape Retail In 2021, Fueled By E-Commerce Growth, Industrial Leasing Continues To Soar. For instance, as Nike strives to meet localized demand, a floor showcases items that represent top-selling products in the New York area, which Nike gleans from online and other sales data … Nike's North American revenue from footwear amounted to about 9.3 billion U.S. dollars in 2020. NRF Calls For Retail Workers To Get Vaccine First. EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Dillard’s And New Orleans Mutually Benefit From Keeping Mr. Bingle Alive And Well. (Statista) #5. Latest Statistics on Nike. The Nike Brand. Nike's business continues to be adversely impacted by the COVID-19 pandemic. See below for a chart of Nike having 96%. NKE (Statista) #6. That comes from just 858 total retail stores worldwide. See the interactive visualization here. It is noted that Nike owns 48% of the athletic footwear market in the United States. I teach at Syracuse University in Martin J. Whitman School of Management. Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Strong leadership, a diversified business model including wholesale, retail, and direct-to-consumer across many countries will allow NIKE to rebound strongly for the remaining part of 2020. We will consider four segments when it comes to pricing. NIKE annual revenue for 2020 was $37.403B, a 4.38% decline from 2019. 25 In 2016, Nike's sales revenue was 32.46 billion. It didn’t break out exact online sales, but CEO Matt Parker said on an earnings call transcribed by Seeking Alpha this was the first time it passed that milestone in a single quarter. Despite the United States leading the way in total sales, the Asian share of the global shoe industry is 54%. Is It To Preserve Workers’ Health Or Industry Profits? NIKE annual revenue for 2019 was $39.117B, a 7.47% increase from 2018. We have provided a few examples below that you can copy and paste to your site: Your image export is now complete. Ethan Chernofsky, vice president of marketing, Placer.ai, stated, “By the first week of June, visits to Nike locations were down just 52% year-over-year even though key states like New York, New Jersey, and California were still closed, and the pace isn’t slowing down. It is correctly pronounced ‘ny-kee’ … in Organizational Behavior from University of San Francisco and an A.S. in Fashion Merchandising and Buying from Fashion Institute of Technology. All Rights Reserved, This is a BETA experience. Athletic footwear, less formally known as sneakers, can be found anywhere from boardrooms to fashion runways and companies such as Nike … In depth view into Nike Revenue (Quarterly) including historical data from 1980, charts, stats and industry comps. NIKE annual/quarterly revenue history and growth rate from 2006 to 2020. Find out all the key statistics for Nike, Inc. (NKE), including valuation measures, fiscal year financial statistics, trading record, share statistics and more. This timeline shows Nike's revenue worldwide from 2009 to 2020, by region. The acceleration of the consumer’s acceptance of direct business is a strategy NIKE is focused on for the future. NIKE’s full-year sales were 6% below last year’s and gross margin was down slightly from 44.7% to 43.4%. By investing in technologies that support a digitally empowered consumer, NIKE will improve inventory management, consumer connectivity, speed-to-market and responsiveness to consumer demand. Just 850+ stores generate over $27 billion of revenues every year. If you use our chart images on your site or blog, we ask that you provide attribution via a "dofollow" link back to this page. Adidas saw revenues reach $12.8 billion for the year. and Matthew Friend, executive vice president and CFO, discussed challenges faced by the brand. Nike was the most popular style in 81% of those store checks, up from 67% during the back-to-school rush last year. Currently, NIKE has only about 10% of the women’s apparel market. Sales fell to $6.3 billion from $10.1 billion a year ago. Nike … Nike Sales Statistics The fourth quarter for Nike, Inc. in 2012 ended up being their largest revenue quarter in history. NIKE’s clear strategy moving forward, its leadership’s high confidence in the brand and deep customer loyalty put it on solid footing to prosper as it emerges from the pandemic. Nike revenue from Jordan brand 2015-2018. Find the latest historical data for Nike, Inc. Common Stock (NKE) at Nasdaq.com. 27 in the Internet Retailer 2018 Top 1000. (Photo ... [+] by Budrul Chukrut/SOPA Images/LightRocket via Getty Images). NIKE will also open smaller format mono-branded stores. Please check your download folder. Nike pinned the 38% drop on store closures due to the coronavirus pandemic and fewer shipments to its … The numbers that Nike is able to bring in are staggering. Friend discussed NIKE’s quick response to inventory overages due to closed stores by canceling 31% of on-order units and editing current assortments to help right-size the inventory position for fall and holiday selling. Complete Nike Company Analysis including annual revenue, largest shoe markets, stock value, shoe pairs sold annually, and Converse sales data If you use our datasets on your site or blog, we ask that you provide attribution via a "dofollow" link back to this page. Nike… The brand’s digital sales surged 82% in the first quarter ended Aug. 31, with at least double-digit rises recorded in all regions. In the fiscal year 2020, about 41% of Nike’s sales came from the U.S, while the rest of 59% came globally. NIKE’s clear strategy moving forward will put it on solid footing coming out of the pandemic. In comparison, Adidas moves just $25 million of footwear sales annually. Year/Revenue Jordan; 2018: $2,856 M: 2017: $3,098 M: 2016: $2,753 M: 2015: $2,329 M : 2018 Revenue from Jordan was $2.9 Billion compared to 3.1 Billion for 2017. They have nearly 4x the amount of footwear sales than their nearest competitor. Nike continues to lead the world in total footwear revenue, earning $22.3 billion in 2018. Capitalise on signature trainer & clothing styles with the Nike Sale collection at Nike.com. I am an associate professor at Fashion Institute of Technology, Chief Strategy Officer at The Robin Report and CEO/founder of my consulting business. Most people associate footwear with the Nike brand and rightly so. With a 23% increased in inventories from the previous year, the following statistics show the recent financial health of Nike, Inc. Nike Inc. Cl B. NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. Creating value for the consumer and concentrating on long-term profit strategies is a way forward for the brand. Please check your download folder. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human resources. by Budrul Chukrut/SOPA Images/LightRocket via Getty Images). New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to COVID-19 prompted a big drop in revenues in spite of higher online sales. Looking at visits, Saturday June 6th saw a 33% increase over the previous Saturday.”. Friend stated that for the quarter 90% of all global owned stores were closed roughly eight weeks leading to a year-over-year sales decline of 38%. Pandemic-Proof Nike Delivers Another Strong Quarter With 9% Sales Increase, Whisky’s Pandemic Immunity: Macallan Breaks Launch Record With $2 Million In Orders At Prestige Drinks Retailer Le Clos, Q&A With Moncler’s Remo Ruffini, On Stone Island Partnership, 2021 And Beyond. NIKE is focused on consumer direct acceleration with strategies that include a market place of the future, new consumer constructs and investing in technology. This timeline depicts Nike's revenue worldwide from 2005 to 2020. NIKE revenue for the quarter ending August 31, 2020 was, NIKE revenue for the twelve months ending August 31, 2020 was. Nike said revenues from its direct-to-consumer division amounted to $11.8 billion in fiscal 2019, fueled by a 35% jump in online sales and same-store sales growth of 6%. For example, the NIKE app was downloaded more than 8 million times in the past quarter and sneakers have reached the $1 billion consumer demand mark. Friend confirmed that the uptick in business coming into June is very promising. The segments are designed based on the MRP ( not the sale price ). Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income. There are five specific factors that will solidify future growth: the power of the brand itself, China returning to pre-pandemic growth, digital transformation, the Jordan brand which represents 12% of total revenue, and continuous innovation. As a brand, their global market share is expected to be near 30% by the end of the decade. My interdisciplinary education includes an M.B.A. in Strategic Business Administration from Penn State University, a B.S. However, direct-to-consumer business was strong, as digital sales grew 79% and were 30% of total revenue, a goal that was initially set for 2023. In NIKE’s investor call for Q4 ending May 31, 2020, John J. Donahoe, president and CEO NIKE Inc. Nike sales are up 31 percent since the Kaepernick campaign A recent poll found a 10 percent increase in the number of Nike customers versus … Products sold in the range of 0 – 5000 or Roughly $65. NIKE store visits improving significantly since April. Nike reported a loss of $790 million in the quarter ending May 31, which translated to a loss of 51 cents per share compared with analyst expectations for nine cents per share in profit. This timeline presents Nike's North American revenue from 2009 to 2020, by segment. Nike Buys Out Competing Sports Product Brands. Specifically for the basketball footwear, Nike has 96% of the share. In 2020, Nike's North American revenue amounted to about 14.48 billion U.S. dollars. About Nike: Nike is an international brand of athletic footwear, sports apparel, accessories and equipment. Prior to the pandemic, according to Placer.ai, a company that measures consumer foot traffic to stores, the wider athletic-wear space seemed poised for a huge 2020. But the pandemic caused visits to plummet in March and then even further in April and May with declines of 60%, 99% and 83% respectively. You may opt-out by. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human. Many hardcore fans of the brand mispronounce the name ‘Nike’. Nike's direct-to-consumer sales business grew in Q1 FY 2021, while sales from its wholesale business fell. We have provided a few examples below that you can copy and paste to your site: Your data export is now complete. • NIKE Brand sales to wholesale customers increased 2 percent while NIKE Direct revenues grew 12 percent to $10.4 billion, driven by a 25 percent increase in digital commerce sales, the addition of new stores and 4 percent growth in comparable store sales. While the global pandemic has led to a major shift in consumer shopping behaviors and an acceleration of digital purchasing, NIKE has had its strategy tested during this challenging period and has been able to provide deeper consumer connections to the brand. The company has reduced discretionary spending with expenses down 6% for the quarter but will continue to invest in digital strategies and supply chain management to foster greater efficiency in business operations. NIKE’s full-year sales were 6% below last year’s and gross margin was down slightly from 44.7% to 43.4%. The Jordan brand represents 12% of NIKE's total revenues. Nike Inc.’s online sales grew 36% year over year to surpass $1 billion in quarterly revenue for its fiscal third quarter ended Feb. 28. Placer.ai continues to track visits as stores reopen. Find out all the key statistics for Nike, Inc. (NKE), including valuation measures, fiscal year financial statistics, trading record, share statistics and more. Opinions expressed by Forbes Contributors are their own. Nike is No. Despite its fame, Nike depends on the U.S for substantial sales and growth. Lawsuits: Recently, a former employee accused Nike of discrimination based on his Croatian origin. Visits to NIKE locations were up 8.0% and 20.5% year over year for January and February respectively. The market value of the luxury footwear market in Europe is valued at nearly $18 billion. See the chart below to see the pricing variations. The new consumer construct recognizes that consumers shop across categories and NIKE will create a support structure to make shopping journeys more holistic and efficient. (Photo by Jonathan Bachman/Getty Images). March, April and May with declines of 60%, 99% and 83% respectively. Billion in 2018 they have nearly 4x the amount of footwear sales than their nearest competitor % year over for! A member of the share revenue was 32.46 billion a 5.96 % increase from 2018 ’ s apparel market s! 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