TH is the largest donut/coffee restaurant chain in Canada, with ~5,000 restaurants globally. Same-store sales, a critical barometer of restaurant performance, are up 2.6% in Canada year-over-year despite the decline in customer traffic. In 2019, TH contributed $6.7bn in … Tim Hortons should analyse why market share is low despite the high growth rate. The majority of locations are open 24 hours a day and guests have the option to eat in, take out, or use drive-thrus. Big firms, like Tim Hortons, will need to defend their market share as … Market Share Due to the significant brand presence in Canada, Tim Hortons has 41% of the quick service sector in Canada, and 78% of the quick service coffee market in Canada (Tim Hortons: 2011 Annual Report). Tim Hortons is insanely popular in Canada. After 36 closings in New England in 2011, Tim Hortons … The company has become a part of the Canadian culture from its root in hockey and charitable donations to children’s sporting charities. Through 2,750 Canadian stores, the chain controls 80 per cent of the coffee, doughnut and tea market - 90 per cent if you only count the coffee. Just as Tim Hortons seemed to be on the verge of ... array of new products was introduced to Canada’s biggest coffee chain over the past several years, and the company’s market share … Tim Hortons parent company, Restaurant Brands International (RBI), reported in the third quarter, which ended on Sept. 30, comparable sales that were down by 13.7 per cent in Canada… And consider the company targeted an increase of 3% to 5% for 2012. Tim Hortons bets future growth on trends and innovation in competitive market The Canadian Press Published Friday, August 2, 2019 9:08AM … Relationship management and marketing focuses on the development, Revenue grew 10.7 per cent to $898.5 million from $811.6 million. Market share: According to the analysis, the total market share of Tim Hortons in the year 2014, as compared to the Starbucks and MacDonals, was 74.5 percent. Comparable sales at Tim Hortons restaurants worldwide slipped 0.1 per cent for the 2017 financial year and grew 0.1 per cent for the fourth quarter, ending Dec. 31, 2017. Source: Company website and 10K Tim Hortons. That’s ridiculous. In Canada, Tim Hortons provided 76% quick restaurant services to Canada (Duprey, 2014). It was founded in 1964 by Miles “Tim” Horton, one of Canada’s most celebrated professional ice hockey players. Pros; Tim Hortons already has a significant stronghold on the market in Canada with a 42% share of traffic in the quick-service sector. Tim Hortons should adapt to large-scale trends affecting the restaurant industry, paying particular attention to the needs of Millennials who represent a growing purchasing force for the quick service segment. Tim Hortons is now offering new Beyond Burgers at nearly 4,000 restaurants nationwide (CNW Group/Tim Hortons) Hancock said the Beyond Meat burger and breakfast sandwiches are still not considered a permanent menu options in Ontario and B.C., and that the company would still consider bringing the product back to other locations. Tim Hortons should increase the investment after identifying the stars in its product lines. timhortons.com is ranked #216 for Food and Drink/Restaurants and Delivery and #42135 Globally. It has been purchased by Burger King in this August 2014 and they now are the third-largest operator of fast food restaurants in the world Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Tim Hortons Inc. is a Canadian multinational fast food restaurant chain. The decor and design of the new shop have been inspired by its founder, Tim Horton, and are expected to reflect its hockey roots. Tim Hortons commands majority of the Canadian market for baked goods and holds major of the Canadian coffee market 5. Not so Tim Hortons. They hold 27% share of all revenue in the QSR industry, which is expected to continue growing in the next few years (Tim Hortons, 2015). The coffee chain is in the middle of a turnaround after several years of disappointing sales growth. Tims is a rousing success in Canada, and in 2014 the chain was performing well. McDonald’s has more than 1,400 locations in Canada while Starbucks operates approx. Tim Hortons' same-store sales declined in Canada by 1.2%. What’s more, it is the McDonald’s in the competitive scenario, a singularly dominant brand with more than 40% of the country’s quick-service restaurant business. Section2 Market Penetration & Competition Tim Hortons is the leading Canadian company in the Quick Service Restaurant industry (QSR). U.S. expansion has been sluggish: Tim Hortons has only a 2.7% market share in the highly saturated American market according to Technomic. Tim Hortons is using it to test food and beverages, … Products with high market growth but low share are classified as question marks. Based in Toronto, Tim Hortons serves coffee, doughnuts and other fast food items. Tim Hortons Inc. News broke last week that Tim Hortons is preparing to open an “innovation cafe” this month. But there is now a Tim Hortons restaurant for every 12,500 Canadians, nearly double its closest competitor, McDonald's. 1,500. Tim Hortons also hold 62% of Canadian coffee market (Tim Hortons, 2015). Compare that figure to 2012, when Tim Hortons saw a 4% increase in same-store sales.