Integrations, apps, AddThis, DMP, BlueKai, Content Marketing, CRM onDemand, DMP, Marketing Calendar, ODC, Oracle … Make the most of the audience you have and are continually building and commit yourself to producing top-notch content for them. Email Please provide a valid email address. How to Make B2B Marketing Content More like B2C. Oracle Content Marketing. Feedback Favorites 0 Progress Live Sessions Courses. Last modified by Reenu Vasnani on Jan 14, 2020 12:27 PM. Share your progress along the way! Come up with ideas for content you can produce. Oracle Corp. said it has changed its corporate headquarters to Austin, Texas, the latest high-profile defection from Silicon Valley. Do not take for granted that you have anyone’s attention. Oracle Content Marketing. Dark Mode. What can your business do for them? Type the text CAPTCHA challenge response provided was incorrect. Telling a story can leave a more lasting and powerful impression than simply offering someone information. If you writing to them, might a limerick amuse them? Content marketing takes time and money to develop and manage. This 30-minute … Oracle B2C Service (formerly Oracle Service Cloud) Oracle SRM. Did your newsletter inform them of what was happening in their industry? Please enter a comment. All of your content marketing needs to keep this up, whether it’s the first time you’re contacting someone, if they’re close to the finish line and want to make a purchase, or if they’re already a customer. Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. Certainly, a longer document, such as a white paper or maybe a case study, wouldn’t work very well with mobile marketing. In today’s busy world, people are on the go and depend on their phones and mobile devices more than ever. Created by Nora O'Leary-Roseberry-Oracle on Sep 2, 2016 4:28 PM. Oracle Marketing Cloud - Content Marketing. Oracle CX Marketing Modern marketers choose Oracle CX Marketing solutions to create ideal customers and increase revenue. Interactive + Content + Partner = Great Marketing Example. Oracle Content Marketing is driven by the 5 Principles of Content Marketing: Learn more: For more information, sign up for the Oracle Content Marketing: Basic Configuration course from the Oracle Marketing Cloud Academy. This requires standing out from your competitors and maybe even the constant stream of marketing everybody endures every day. All day, every day, people are constantly bombarded with marketing messages on the internet, dating apps, in their emails, text messages, on TV and the radio, and everywhere, it seems. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. Headphones with microphone – USB, wireless Bluetooth or audio jack. Your content should be delivered in context. Would your audience prefer a song or even a music video? It's a little like publishing a book blindly. Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Oracle CRM onDemand. We suggest you try the following to help find what you’re looking for: Content marketing involves the creation and distribution of digital marketing assets that drive better business results. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to extend and create new services rapidly. Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size. Content people can connect with interests and intrigues them. Then start modeling their online behaviors. Content marketing may seem to be the buzz-phrase that never dies, but there is good reason. Human beings often take in information much more easily if it is done via storytelling. No matter your social media preference, blog of choice, or marketing resource, you cannot get away from the topic of content marketing. Oracle Content Marketing offers a number of different publishing options, one of which - the Oracle Content Marketing CMS - supports content hub development, design, and publication directly from the platform! You can revise and rewrite all you like, but someone else should review it to make sure the message and information within that content piece is understandable, clear, effective, and accurate. Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Who is in charge of each stage of that process? Diving into the complex world of content marketing? Oracle Identity Cloud Service displays a confirmation message. Oracle Universityprovides beginner to advanced training for all Oracle CX Marketing products.If you use Oracle Eloqua, Oracle Responsys, Oracle DMP (Bluekai), Oracle Content Marketing, Oracle Maxymiser, Oracle Infinity, or Oracle CX Audience, we can deliver the Oracle-approved training you need to successfully support your marketing automation investment. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. System Requirements for PC & Mac. Some people like writing it out in spreadsheets, others use PowerPoint presentations, and many have opted for mapping out their content strategy and a content calendar with software designed for that very purpose. We have created a 10-minute video to give you an insightful overview of the Oracle Content Marketing platform. Human beings often take in information much more easily if it is done via storytelling. Ask yourself, what are you trying to achieve with your content? Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. It emphasizes points and attaches more meaning and emotion to your message. Visualization can be a powerful tool for marketers, and a prospect or customer might be more of a visual learner, anyway. Try to make it engaging and useful. Tell them a story that they can see themselves in, one that has a happy ending thanks to the solution your business can provide. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. Gain access to instructor-led digital courses with the Oracle Content Marketing Learning Subscription. In this … Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. Updated for 2020! Should create new content or can older content be tweaked, updated, and repurposed? In this way, your story must resonate with your audience. It addresses several more key concerns: No formal process exists for how to create a content strategy. Winning the Content Marketing Battle with Oracle Content Marketing. A video might suffice, too, as it’d be simpler to let it play, rather than trying to read through an ebook on a phone. Elevating Customer Experiences with Vitamix and Oracle CrowdTwist However, success and achievement are emotional. Copyright © 2019, Oracle and/or its affiliates. Content Manager, Oracle Digital Marketing. Features. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Oracle CX Marketing is the multichannel marketing tool which supoorts the content marketing and digital campaigning through Emails, SMS and other notification ways. You, as a marketer, are constantly fighting for people’s attention and to hold it. It tells the story of your brand, hopefully in an alluring enough way that customers and prospects want to continue the conversation and have other ones with you as well. Leverage ready-to-execute Oracle marketing campaigns and content Enhance your go-to-market strategy, boost awareness and generate leads Build your brand and expand your social presence Oracle Content Marketing allows you to create content assets such as PDFs, videos, power points, webinars, etc. However, only 42% said they have acquired the right technology to manage content across the enterprise. Invest in top-of-the-funnel online marketing venues such as social media and a blog. Potential customers want different kinds of content at different stages of their research and purchase process. Words matter greatly, but your content can be more than words. 3:43. Oracle Maxymiser. View all. Learn how to plan, produce, and deliver personally engaging content across multiple personas and social channels with Oracle Content Marketing Cloud training from Oracle University. Benefits of Oracle Content Marketing Training and Certification Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. What is the problem you’re going to solve? Get a Trial, Free Credits, or a Subscription . There are several general guidelines to developing a content strategy, though. A content strategy involves more than simply planning what content you should be creating. Earning a Marketing Cloud (Eloqua) certification puts you at the forefront of your industry. Oracle Cloud Marketplace Access more than 500 prebuilt, vetted integrations that give you the functionality of real-time data flows. Earn a Marketing Cloud (Eloqua) Certification This OnDemand Course identifies the main challenges facing content marketers and reveals the ways Oracle Content Marketing helps to alleviate those pain points: Strategic content; Efficient and transparent content production; Content at scale Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. Supported browsers for Oracle Content Marketing. Does your company have a website? Oracle Marketing Calendar app . Oracle CX Marketing is the multichannel marketing tool which supoorts the content marketing and digital campaigning through Emails, SMS and other notification ways. As your points and badges add up, you will be rewarded with higher ranks. Ready to train for success in the OCM platform? However, you can only create one piece of content at a time. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. 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