But if Adidas and its competitors can get the technology to work, you may one day walk out of a store with a pair of shoes that fit like a glove. Nike generated 2.8 million more social media conversations than Adidas over the six-month period, and represented nearly 60% of online news coverage. Adidas’ motto, “We strive to help you perform your best,” is plainly shown in the quality of their shoes. Nike emerged the clear winner. Current all star athletes such as Ricky Rubio, Omar Gonzalez, BJ Upton, Harrison Barnes, Dwight Howard, Damian Lillard, and John Wall all wear Adidas and swear by them. Also, rapid technological innovation could further increase competitive pressure if Nike does not innovate as rapidly. I think this is due to Basketball being really popular in the U.S and that the current fitness craze of people trying to get fit and start running are big factors in the success of Nike in the United States. The German sports brand has surged while its two biggest competitors continue to struggle. With all these innovations, it’s clear this company isn’t waiting for the future to come to them. It is Adidas’ goal to be the foremost athletic brand in the world. Before we even get into it, just look at the roster of well known names that endorse Adidas. Another advantage is scale, the cost savings associated with a larger corporate size. A few of their latest creations include: 3-D Printed Soles: Some people think 3D printers are a fad, but Adidas sees them as an imaginative way to take the sports shoe to the next level. This is because of their soccer connection, labeled as the world’s sport. The clash between two of the world’s biggest athletic shoe brands is no secret. Beginning with the basics.... Nike products have a Swoosh on them Adidas shoes have three stripes Beyond the visuals, it is difficult to generalize. Nike’s markets are more on domestic but have expanded internationally; Adidas is well known around the world but is primarily focused on Europe. But let’s be honest. Competition in the athletic wear industry has increased a lot. Not only do these soles look amazing, but since they’re made with a 3D printer they can be created for specific individuals and catered to their unique feet. Their market used to be solely just domestic (the United States) but in recent years, they have expanded internationally. I currently live in America where Nike is definitely more popular. Similarity's Nike and A didas are sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponsorship Adidas … Typically, uppers are created from multiple pieces of material as it is difficult to get the shape required from one piece of fabric. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2010-2018 Difference Between. Because Nike has tie ups with some of the leading sports teams, and some of the really top players. The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. Nike’s Strengths – Internal Strategic Factors. The clash between two of the world’s biggest athletic shoe brands is no secret. Nike As compared to Adidas , the price of products of Nike are high. Soci… This commitment began with Adidas’ founder Adi Dassler. There’s no point in denying that the sneaker game has slowly shifted its … Nike and Olympics. Some of the companies under Adidas are Reeboks and Rockport. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Nike’s competitors consist of any brand that is selling sport shoes and apparel, especially brands like: Asics; Puma; Adidas; Reebok; The rivalry in the sports wear industry is very intense. Click Above to Watch Nike Advertisement - What Will They Say About You Nike Co-brands with Various Sports. Adidas has left Under Armour in the dust. Nike is not used to playing catchup, but Adidas is beating it in technology, innovation and style. Therefore, everything they do is rooted in sports. @media (max-width: 1171px) { .sidead300 { margin-left: -20px; } } This may be because Football (Soccer) is the country’s most popular sport and that is what Adidas focuses a lot on. I lived in London for many years and i know that Adidas is a bit more popular there than Nike. Therefore, everything they do is rooted in sports. SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. Nike has captured approx. 2.Adidas was founded in 1948 while Nike was founded in 1964. As expected, Nike has more production happening in the Americas, whereas Adidas has more facilities in Europe. However, the company lost its grip recently. Typically, uppers are created from multiple pieces of material as it is difficult to get the shape required from one piece of fabric. However, Adidas has invented a beautiful shoe that boasts a seamless upper which will allow for greater style and flexibility. Nike has its’ headquarters in Beaverton where all developments are made; Adidas’ development is currently being managed in Germany. When you purchase an Adidas product, you can be assured that you are getting the highest quality combined with the latest technology. Not only do these soles look amazing, but since they’re made with a 3D printer they can be created for specific individuals and catered to their unique feet. They also have their share of athlete sponsorships made over the years. For example – I am a huge fan of Sachin tendulkar, who in turn was a regular on Adidas. In contrast, Adidas rose by three percentage points on this metric. Wherever there’s growth in the sporting goods market, Nike and Adidas are there slugging it out. Market struggles aside, Nike also routinely trounces Adidas in other areas. It is Adidas’ goal to be the foremost athletic brand in the world. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. His motivation was to make all athletes perform better in the sport of their choice. Adidas has on average posted four page posts per week in 2016 with 67% of which being videos and 33% photos. Around 124 footwear factories and 328 apparel factories manufacture Nike products (2018). In addition, imitation remains a threat, especially in developing countries with poor legal protection for … It's coming for Nike, too. 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